Another Kardashian in the Beauty Industry Kourtney Launches CBD Serum
The eldest Kardashian, at age 40, has taken her beauty secrets public and is set to release her HORA x Poosh Hyaluronic Halo + CBD Serum and Derma Roller September 12th on her POOSH website.
Kourtney explains on her Instagram page: ‘I’ve become an even bigger fan of hyaluronic acid for my skin over the past year. It has completely transformed my texture and tone, and I have fallen more in love with it during our creative process while the @poosh team and I have been testing and tweaking formulas.”
Hyaluronic acid also goes by the name, hyaluronan, is a naturally occurring substance produced by the body and most frequently found in those sensitive areas like the skin, eyes, and joints. Its purpose is to keep the area lubricated, which we know for the skin means less aging.1
With age, a natural decline in the lubricating substance and Kourtney is combining it with CBD to fortify your skin with and enhance Hyaluronic acid’s impact.
CBD is growing in popularity in the beauty industry for its anti-inflammatory properties. The substance interacts with a system in the body known as the endocannabinoid system to produce anti-inflammatory benefits.2 This is not only beneficial for our internal health but external as well.
So what is CBD? If you’ve somehow missed the past few years of trending products, CBD is a cannabinoid found in cannabis. Tetrahydrocannabinol (THC) is a second well-known cannabinoid, but CBD products are THC free and do not produce the high associated with cannabis.
The most highly sought after benefits of CBD are its supposed anxiety and pain-relieving benefits.
Kourtney has priced her Serum at $50 and the derma roller can be purchased for just $25.
Keep an eye on her site for the latest news and release of this supposed beauty enhancing and anti-aging product.
Sources:
- Hashizume, H. Skin Aging and Dry Skin. J Dermatol. 2004;8:603-609.
- Bruni, N. et al. Cannabinoid Delivery Systems for Pain and Inflammation Treatment. 2018;10:2478.
